Life Insurance is that the Real Protection

      On plenty of films that I watched, I found several scenes of men WHO had to try and do one thing arduous and tough to guard their kids and family. They were even able to sacrifice to create the youngsters and therefore the family safe. Well, albeit those were movies scenes, the scenes may clearly describe however necessary the youngsters and family area unit for a person.

 you'll not realize an equivalent scenario in your world similar to what I watched on the films. However, should|you want to|you need to} agree that protective your loved one ones in your life must be necessary and basic agenda in your life. I don't need to raise you if you're able to die for them. I choose to raise you concerning what you'll be able to do to guard your kids and family. Well, does one have an inspiration for this?

      One issue you'll be able to do to grant future protection for your loved one persons is shopping for life assurance. it's clear that by shopping for life assurance you'll be able to provide them the prospect to stay achieving bright future simply when you die. Besides, you'll be able to even feel a lot of easier to try and do any activities you've got each day as a result of you've got somebody you trust to assist your kids and family once you ought to leave them. Now, you ought to realize the most effective life insurance with the most effective coverage and quote. you'll be able to attempt my links on the article.

Get the day Loan and raise up Your Life

There is little question that downside is a very important a part of your life which will cause you to alive. It's terribly affordable as a result of usually times your issues area unit the challenges that you just got to face and also the check that you just got to pass. It means if you'll pass the check all right, you raise your level up as a result of that's however a check works naturally. However, you must additionally understand that you just belong to a social person who invariably would like somebody. Once you get a money downside particularly the moment money would like, day loans investor should be the most effective partner which will provides you with the assistance you would like. 

The most effective plan you'll wish to grasp regarding day loan is that you just will applies for the payday loans on-line currently. It means you are doing not got to move to a physical investor similar to what your grand oldsters may liquidate the past. Besides, on-line day loans additionally provide you with the convenience you would like owing to quick and straightforward application. However, you have got to form certain that you {just} visit the sure lender’s web site just to form certain that you just extremely get the money. Clicking the links can lead you to the counseled one

Auto insurance quotes associate degreed fraud once an accident Evens minor automotive vehicle accidents

Area unit disagreeable. Your prized vehicle has been broken. You'II feel jolted physically. You'll feel angry, whether or not with yourself or the opposite driver. This makes it straightforward for you to mention an excessive amount of. Let's begin with an easy rule. Though it prices you nothing in a very no-fault state, creating any kind of admission of fault could be A unhealthy plan all told the at-fault states. This goes double if the opposite driver or passengers area unit holding devices which will be recording what you say. Say as very little as you are feeling doable all told the circumstances. This protects your position till you have got an opportunity to suppose sedately concerning what happened.
In a recent survey, the National route Traffic Safety Administration found concerning four-hundredth of drivers were ready to share all the knowledge on their driver's licence. Concerning 17 November admitted They'd permit the opposite driver to require a photograph of their license. Though this could sound a convenient manner of exchanging info, this opens you to fraud. The knowledge on the license is one in every of the quality tools accustomed establish your identity for phonephone and web transactions. Giving people your home address and identification number probably permits others to Assume your identity. Indeed, Twenty fifth of respondents same They'd Continually die their home address and half-hour would offer their Personal phonephone numbers. Neither speech act is lawfully needed. The law solely instructs you to provide your name and proof of insurance. The sole sign you wish offer is that of your auto insurance company.

How To Build A Marketing Plan For A Small Business

A marketing plan is part of your overall business plan ... and very important part. With that in mind you should spend special attention to building your marketing plan as it may make the difference between success and failure.

Here's what you need to consoider to build a marketing plan that will set your small business off in the right direction.

TASTE, TRENDS AND TECHNOLOGY

What does your research indicate is the trend in your field? Will it stay the way you are currently offering supplies and services or will it change? This item covers the developments you expect for the next few years. Evan a 'perfect' business can become obsolete overnight due to future developments. Specify a 5 year forecast of your field in your area.

SALES REVENUE FORECAST

Have you developed these targets? This section shows your estimates of future sales revenue for your business. Your strategic plan, needs to spell out the specific actions you will take to achieve your forecast sales revenues.

DIFFERENTIATE YOUR BUSINESS FROM THE COMPETITION

How does your business differ from the competition's strong and weak points. Again, remember to carefully look at your business from the customer's perspective. If you're not sure how your pricing policies compare to the competition, here are some guidelines. Most people associate high prices with high quality and extra service, while they associate low prices with low or average quality and minimum service. Make sure you provide extra quality and service if your prices are higher than your competition or make sure that your prices are lower if your quality is average and your service is minimum.

DECIDE HOW TO REACH CUSTOMERS

Once you describe your target customer, it's easier to create a list of possible ways to reach that person. One of your jobs as a businessperson is to decide which of all the possible methods of communication will give you the most exposure for the least cost in money or time.

EVALUATE THE RISKS FACING YOUR BUSINESS

COMPETITION: Most businesses have competition. How will your business differ in significant and positive ways from your competition? If your competition is strong, don't minimize that fact, but figure out ways you will adjust to or use that strength. For example, if you plan to open a restaurant next to an extremely popular one, part of your strategy might be to cater to the overflow. Another might be to open on days or evenings when the other restaurant is closed.

PIONEERING: If you anticipate no direct competition, your business probably involves selling a new product or service, or one that is new to your area. How will you avoid going broke trying to develop a market?

CYCLES AND TRENDS: Many businesses have cycles of growth and decline often based on outside factors such as taste, trends or technology. What is your forecast of the cycles and trends in your business? For example, if your forecast tells you that the new electronic product you plan to manufacture may decline in three years when the market is saturated, can you earn enough money in the meantime to make the venture worthwhile?

SLOW TIMES: Every business experiences ups and downs. Is your business small and simple enough, or capitalized adequately enough, to ride out slow times? Or do you have some other strategy, such as staying open long hours in the busy season and closing during times of the year when business is ?

OWNERS EXPERTISE: Nobody knows everything. How do you plan to compensate for the knowledge you're short on?

Write your risk analysis by first thinking of the main dangers your business faces. This shouldn't be hard, as you have probably been concerned about them for some time. Some of these may be on the list set out above; others will be unique to your business. Once you have identified the principal risks facing your business, write out a plan to counter each. But don't bog yourself down worrying about all sorts of unlikely disasters.

How Critical Is Cloud Computing For Small Businesses And Startups

It is the wave of the future.

All the fascination about terminal hardware applications will be over in the near future. The "Cloud" and SAS will rock the hardware and software world and make access to technology easier for vast populations. Devices to do so will cost pennies on the current dollar or they will be free.

Like the PC makers, the sun is already setting on cell phone devices, associated applications, OTS packaged software and related products. Even though these products are enjoying current popularity They are expensive and will be rapidly overtaken by tight economics and services competition.

Smart,strategic planners are pointing to the future and it is not a hardware and licensed software market - it is service oriented with low cost access and rates. Volume, free products, advertising and shareware will drive it all.

Possible exceptions for a bit longer period of time are the high-end hardware and software technologies in government contracting, which for security reasons must be cloistered, protected and safeguarded. Your friendly government agency will be the last to boot its PC out the window.

How critical cloud computing is to *any* business - startups or otherwise - depends entirely on the business itself - on its needs and goals and on its policies and strategies. It is far from certain that all businesses need cloud services.

"Cloud" technologies are much misunderstood, much misrepresented and poorly understood even amongst those who work in IT: amongst the issues which are now poorly presented are

a] there's no such thing as "the cloud" - there are many many different cloud-like deployments of systems and services; each offering different levels and types of service. Some are entirely private, some are entirely public; and others are a mix of the two. Some clouds are entirely on-premises; some clouds are remote, and some may be a mix of the two. There is no "one-size fits all" cloud deployment. There is no cloud. There are merely collections of distributed services which are *described* as being a cloud - or as something or other as a service.

b] moving to a cloud deployment is not significantly different to deploying any other fail-safe high-resilience deployment of technology. The difference is that one has moved the complexity further away - outside one's direct control, and increased the fragility and the number of dependencies unless suitable risk and impact analysis has been done prior to the design/deployment phase - and done to appropriate standards of due diligence.

c] the reduction of costs is largely an illusion; we ourselves may see reduced capex/opex costs, but meanwhile the energy costs and Carbon footprints of the global data warehousing and cloud industry and all of its NOCs have spiralled exponentially so that they now significantly exceed those of all the worlds air traffic and are well on track to exceed those of air and road transport combined by circa 2020. Cloud doesn't reduce those wider social and environmental "costs" it merely moves them elsewhere - out of our sight - leaving "us" with the illusion that we have reduced our capex/opex.

d] moving to a cloud deployment is all very well but it increases a critical risk which has been with us since the dawn of the internet; the wire limit - how much data one can move between locations in a given time period. We are now creating [and using] data at a rate that vastly exceeds our capacity to move it.

We are also creating a gigantic single point of failure for all businesses which make themselves entirely dependent on the cloud; if all their comms fail so does the business. If their data movement time exceeds their risk recovery window then the business fails.

**************

Cloud technology can be very useful; but only when all parties involved truly understand its risks and its rewards. Startups need to make informed choices when determining how critical a cloud deployment may [or may not] be for them. Appearances are often deceiving.

You can easily find out what a cloud network can do for your business ... by requesting a comparison of available providers including free quotes here:

Compare Cloud Providers

How To Grow Your Small Business And Gain Customers

In order to be a market leader you have to constantly innovate to grow your business and customer base.

The most important thing you can do to grow your business and gain customers is to address their needs and deliver extraordinary value.

Marketing is not about the company, but about the customer - you should be entirely devoted to the client's agenda and achieving success on their terms.

Learn how to focus on exactly who is your target customer, how you can help them and where you can find them and engage with them.

This is such a critical part of growing a successful business, it not only makes the marketing much easier as you can begin making progress with the right people from the start, rather than chasing prospects that are never going to be customers, but it's also a massive saving for a small business. Focused marketing really helps control costs as you are investing in doing less but see a more profitable gain.

Treat every customer like a guest in your home. Build your business one customer at a time with personalized customer service and sales. Great listening and follow up skills are critical as is never saying "We can't do that."

Two more things come to mind that can help you grow ....

1- Develop credibility with credbile people

We have found that our best source of new business comes from people that we have served, advocated for, helped advance their endeavors.

2- Learn to say no.

Dont be afraid to say no to a client or prospect. You have to show some confidence and power in you and your abilities AND, you should not take on a project or a client simply because you need the revenue.

You need to create customer loyalty, which then translates into retention. As customers choose to stay with your company, they'll expande the services they use, products they buy, and the amount of money they spend. All of which are at no to minimal additional cost to you. Basically, provide excellent service to clients, resulting in a network of referral based business as well as a pipeline to future business.

Pinterest Marketing for Niche Businesses...Live Video Q&A FREE

Pinterest is EXPLODING in popularity right now. It has literally created entirely new revenue streams for small biz owners who were smart enough to recognize the "potential of the pin."

Pinterest has quickly rifled to #3 of all social media, just behind Facebook and Twitter. Let's not beat around the bush...

We're so excited about the growth potential for site owners and marketers with Pinterest that we've set up a special event dedicated to the subject.

And to host the event, we've invited the cream of the crop - Jason Miles. A little bit about Jason...

Jason is the Vice President for Advancement at Northwest University, author and universally-recognized Pinterest expert...

Jason's not your average Social Media Expert. He actually puts his own knowledge to practical use!

Together with his wife, he founded Liberty Jane Clothing, which they grew into a six-figure niche business. Their top social media traffic source? You guessed it... Pinterest!

Excited yet? We are too. Here's how you can catch Jason during this unique one-time-only event ...

Pinterest LIVE Video Q&A with Jason Miles Wednesday, July 25, at 6PM ET

You can learn more here ....

Marketing With Pinterest

Come join us for some rare (and oh-so timely) insight on a subject that suffers from a serious lack of credible information -- Pinterest.

During the live Q&A, Jason will dispel some popular Pinterest rumors and focus on what this emerging SMM platform means for YOUR small business!

Creative Financing Options For Small Business

Think "finance needed"...think "bank loan". It's a pretty traditional model that probably far too many of us were brought up with but in these far from traditional times, the options are vast...aren't they?

Today's success stories so often seem to be born of genuine creative genius, particularly with outstanding marketing, innovative product lines, and irresistible customer services packages - surely financing solutions can be equally creative?

Getting outside (i.e. somebody else's) money to finance a business can be done in only two ways ....

(1) borrow it or
(2) sell something (like shares).

Then depending on a number of variables, whether you are selling debt or equity, you may need to consider technical obligations created by state and federal securities laws (because you are selling an investment in your business). There are already an extremely broad array of techniques and methods by which both debt and equity financing is structured. You should speak with a transactional (corporate) securities lawyer in your jurisdiction to get an idea of the universe of financing options.

For business loans that range between $25-$100k that are unsecured you can go to Professional Funding.com and they'll put together credit card lines of finance. It costs $500 to apply (you get it back if they can't do it) plus around 8% of the amount you're borrowing. Its unusual but it works. Be aware that you have to have a credit score of 700+ for this to work.

There are lots of creative alternatives to traditional financing (debt and angel/VC equity) such as:

- Get customers to pay sooner, including sometimes 1 year in advance, rather than just in arrears

- Locate a business partner who finds your product/service strategic, and get their money (either in equity or revenue)

- Bootstrap

- spend little money

- Grants

- Donations (see kickstarter.com)

- Revenue

- find creative ways to quickly generate revenue to cut your cash burn rate, even if the revenue isn't in your core business

Also consider strategic relationships with mutually beneficial businesses that will consider injecting capital into the business in return for equity or profit share.

Alternative financing is creative and "no" it is not just factoring, purchase order, or equipment leasing.

Asset based lenders can create a line of credit against assets.  For example, a company has inventory, AR, machinery or equipment, these can be used as collateral for a line of credit. Also, for real estate there are products such as hard money loans or bridge loans.

Other types of financing are investors, angels, venture capitalists, and crowd funding or if you have securities, stock, life insurance or bonds, these can also be used for collateral for a loan.

If you have a banker, ask them if they have a reliable person that works in the alternative financing arena. There are options outside of banking, you just have to make sure that you are working with someone reliable.

There are options for every need you might have. All lenders want to get repaid - just like you want to get paid in your business. Thus, they look to some type of cash event for repayment. For standard business loans, they look to ongoing cash flow. For other types of financing they can look to financial assets like accounts receivables, credit card receipts, or purchase orders - all things that create future cash event to repay the loan or advance.  There are also others that do bank statement loans or micro payment business loans.

There are specific loans for specific needs and general loans for general needs. Its not about getting creative in creating loans - the real challenge comes from being creative enough to take those funds and earn a solid return (more than they cost) from them.

Lastly, just like everything in business - you have to due your diligence or you will get ripped off. But, a little homework and you can find the money your small business needs - just know that you will not get something for nothing.

Mobile Marketing For Small Business

Somewhere in America a small business owner just experienced an anxiety attack that included breaking out in a cold sweat, because he had just discovered two things:  Half of the prospects and customers in his market cannot find his business. Half of the calls his prospects and customers want to make to his business never get through.

Pretty scary, huh?! Glad that’s not your nightmare, right?! Well, hold on to that thought as you digest the following information.

Currently, about 100 million Americans own smartphones and that number is growing exponentially. That’s about half of the U.S. population who are likely to own a smartphone sometime in the near future.  Here’s the math: 300 million Americans, minus children and others not likely to own a smartphone equals about 200 million, of which half already own smartphones.

So what are 100 million Americans doing on the tiny screens of these magic wands? Besides making calls, texting and sending emails, they are....

Shopping online – making decisions about what they want and who to buy it from.

Navigating to businesses – the one they chose while shopping, or the one previously unknown to them that pops up in their local search.

Buying stuff – using PayPal, credit card, or internal charge in the case of an established account.

But in order to do all three of these things in such a way that makes it easy-peasy for the smartphone owner, the business has to be mobile-ready. That means having all of your business information and resources compatible with the smartphone form factor and technology in at least two ways:

- Online information is optimized for mobile search, especially local search.

- A mobile website option is available to smartphone users.

By now you get the picture that the anxiety attack of the small business owner mentioned earlier is because his business isn’t ready for mobile primetime. So how dry is your forehead right now?

In the 21st century, where being relevant to customers is trumping being competitive, a big part of relevance is being fully accessible and high-functioning regardless of how a prospect or customer wants to connect with you. And every day, that connection is increasingly being requested from the palm of the hand.

This will be on the test... Not all small businesses need a mobile app, but all need a mobile website. Is your business ready for mobile prime-time?

What Is The Biggest Technological Hurdle Small Business Face When Marketing Themselves Online?

Is it a time issue? Is it a lack of skill? Is it budgetary constraints? What would help small businesses make the biggest impact in the shortest amount of time if that hurdle didn't exist?

All of the above, and more.

Human beings tend to stick with what provides proven results. That means doing things the way they've always been done.

Small business owners, like everyone else, have "invisible scripts" that affect their decision making even if they're not aware of it. They probably have this script in the back of their minds that says, "Anything related to technology and online tools is going to be expensive."

In other words, it may not be a REAL budgetary, skill, or time constraint, but the perception that these factors prohibit online ventures. Plus, they don't really know where to start. They probably know that either they're going to have to learn (script: "I don't have time for that") or hire somebody on to manage it (script: "I can't afford to hire someone to manage an unproven tool"). Perception trumps reality every time.

Though new technology can save money and make tasks easier in the long run, and online ventures don't have to cost an arm and a leg, if the perception is that such things are going to be expensive with questionable ROI...

But it may also be more fundamental. Small business owners get a bright idea, or have a skill, and want to turn it into a business. They decide they need a website. Then, usually much to their distress, they discover that they will have to be in 2 businesses. One of them is the one they want to be in, and the other is something, that vaguely dawns on them, under the heading of internet marketing. They aren't sure where to turn. They don't know who to trust. They discover that if they don't get a grip on technology and marketing, they probably won't have a business.

Have you heard the expression, "surrounded by people and no one to talk to"? The whole 'technology and marketing' thing is so vast, with so much information, much of it conflicting, that they wind up frozen in place. They don't know where to turn, or what a reasonable first step might be.

We've spent years trying to crack the code on this. I think we learn a little more about it every day. When it comes to technology and marketing online I think small business owners need to first take a step backwards, back to the basics of marketing and planning. I'm a firm believer in setting goals first, then making a plan based on those goals, and then taking action.

Without knowing what they want to accomplish it's difficult to decide which tools to use. More web traffic? More sales? Make the phone ring? And it's hard to determine a budget for online marketing if you don't know why you're doing it.

That said, I think small business owners face one or all of the hurdles mentioned. Time, skill, money. As to what would help, once they've identified goals and challenges, it's easier to identify if they need to carve out time, learn new skills, or outsource everything. I don't think there is one size fits all solution, but if you've got one, I want to know!

Another reason Small Businesses are so important to our economy or “I have to join what!”

I hope as part of your Business Plan you remembered to include all of those costs associated with the various groups you need to belong to. These groups, organizations or associations are the ones where as you belong, but cannot readily see any benefit you can put your hands on other than the notoriety or because it looks good. These may include Chamber of Commerce, the various national professional groups associated with your particular product or service and local associations relative to your product or service. At this point I am not including charitable organizations or activities as you do get tax deductions for these.

These various groups and associations require yearly fees or dues and can add up which is why you should be including these in your projections as costs for doing business. You should try and break these up as much as possible so they all do not come due at the same time, like at the first of the year.

Now, I have said you cannot readily see any benefit and I know there are those already building their argument as to why I am incorrect in making this statement. Let me explain by saying belonging to these groups may very well be necessary for the ultimate success of your business. In essence, by belonging you elevate your business in the eyes of potential customers for various reasons. If as a particular service provider you belong to the national association(s) representing this service then potential customers may recognize your business as being “better” than those that do not belong. In some cases these associations or organizations may include a referral base they may tout as a resource for sending you more business. Most, if not all of these entities, will provide you with their logo to include on your web page and or advertising materials such as business cards or brochures and fliers to show you are a member. Unless you receive direct customer referrals it is difficult to gauge how much belonging to these organizations actually contributes to your client base or sales and this is why I say you cannot readily see any benefit.

There are some entities such as the Chamber of Commerce that do offer benefits up front such as free advertising in their publications, free Grand Opening ceremony, free newspaper ad announcing your business opening and listing in their on-line local businesses data base. In many cases the Chamber will, also, have a referral base for those who call in looking for a particular type of business and if yours fits the need your number or website will be given out. Many of these referrals or listing in their periodicals is done on a rotating basis and therefore your business may not always show up. These benefits are real and do offer something in exchange for the yearly dues. This is one of the better investments your business can make as many people view those belonging to the Chamber as true members of the community and the Chamber encourages the members to shop at or use the services of other members exclusively or whenever possible. This coupled with the many get togethers the Chamber sponsors will allow your business to make many contacts quickly. Some members of the Chamber will, also, offer discounts to other members.

Deciding on just which ones to belong depends on your particular business and should include your current income. You may want to focus on the ones with the most potential for return first and join others down the road as your income increases. Just don’t forget to allow for the dues on a yearly basis. Tracking your sales/client improvements should shed some light as to which organizations are providing for an actual return on investment and at some point you may want to invest in a survey to better identify where the most returns are coming from. This is no different than recognizing which type of advertising is providing the most bang for your buck and then changing your contributions accordingly.

Participation by small businesses in these organizations and associations provides a direct economic benefit in the creation of jobs and strengthens products produced in the United States as well as pride in your local businesses and locally produced products or services. So don’t just stand alone in your business, but contribute and join many others like yourself and enjoy the benefits of being part of a larger group and use this to promote your business to its fullest!

The Top 10 Mistakes People Make When Starting A Small Business

Here is our top 10 list of mistakes people make when starting a business:

1. Not enough money: The most common reason why new businesses shut down is that the owner runs out of money. Cash flow is critical to a startup business. You could be profitable and still have to close your doors because your customers are taking too long to pay you. Cash is king in a startup venture and you need to prepare for it.

2. Not thinking survival: Starting a business is all about survival. How do you stay around one more day so that you can learn more about your market and close new customers?

3. Losing momentum: Many new entrepreneurs have ambitions to start a business so they create a website, try to make a few sales, go all out for a few months and then stop completely. Building a business is all about momentum. If you had 24 hours to spend on a business they would be put to far better use by spending one hour a day than for 24 hours straight.

4. Doing it all alone: Nobody is perfect or has the skills to do everything themselves. You need to understand what it is that you bring to the table and what you need to surround yourself with. If, for example, you are very strong at inventing but don’t want to sell then you need to find a salesperson to help you.

5. Not hiring right away: You should begin looking at who can be brought on board to help you from the first day of starting your company. There will be tasks in any business that you, as the owner, should not be focusing on if you hope to build any sort of sizable organization. Why are you doing admin work when you should be out closing customers, talking to the media, and landing new partnerships?

6. Doing it just for the money: If you don’t truly love your business then you won’t be successful. If you read the stories of famous entrepreneurs and how they built their organizations you will find that it all comes down to the root of loving what you are doing.

7. Getting to year 1, past year 2: Many entrepreneurs have a hard time getting to the end of year one. Typically it’s because they started the business on a whim and got excited about an opportunity but didn’t do the proper research. These entrepreneurs usually run out of money and close down after a few months.

8. Don’t build around a customer: The best way to make a lot of money quickly is to find a customer who has a problem and is willing to pay you to solve it – and then you go out and build the solution. Most entrepreneurs take the opposite mentality of “if I build it, then will come” only to realize that they’ve built it and nobody is coming. Instead of talking to customers as to why they’re not coming they decided to continue building and building. Soon they find out that they’ve invested years of work and nobody is interested in buying from them.

9. Don’t seek mentors: A great way to get a business going is to find out what other people have done to achieve success and implement those strategies into your own company. Find mentors who have knowledge of your industry and will give you time out of their day to help you.

10. Don’t get involved in the community: Tied in with not seeking mentors is not getting involved in the small business community. Countless opportunities are generated by connecting with other young entrepreneurs and finding out what they are up to and how you can help. You will get new business opportunities, partners, investment, media attention, ideas for productive tools to use, advice for your company, and many other resources that otherwise would take you years of trial and error to figure out (if you ever do at all).

Practical Advice For A Small Business Startup

Many new small business owners start on a vision which is great; however that vision truly does not have a plan. A business plan is important to offer a solid foundation for your business model and forethought of expense, income, marketing, etc.

 I work with many small business owners and truly not all 'ideas' or 'dreams' are the right fit for that person.  One major downfall with many business owners is that they act on impulse and not logistics.

Example... 'Bob' has a relative who is diabetic – he decides to open a store front bakery in a strip center and only utilizes family and friends to help create, build, market and originate ‘goods’. No one is on a payroll – everyone is a volunteer which of course equates to no accountability. The store receives some media attention due to the ‘specialization’ of the store. People come in from the media attention – store becomes busy – no true employees since employees are volunteers / family and Bob is now having a hard time keeping up on orders because he does not have the funds to purchase bakery supplies. Bob is selling as much as he can but he is truly upside down on funds since he has utilized all of his personal funds to get the bakery up and running. Bob realizes that he needs to sell over 5,000 cupcakes to make his rent, insurance payments, vendor payments, etc. Unfortunately, 7 months later, the bakery closes.

This is a true example of not having a solid business plan with a realized budget. Good people with good thoughts however did not have the guidance from a SCORE or SBA counselor to assist them with their business model.

Make sure that you take the time to meet with your proposed landlord to learn about the fine print, make sure you meet with the local village or city to learn more about the demographics of the area, make sure you have disposable income since you will not be ‘making money’ right away, make sure that you have a clear sense of what you wish to have your business look like – stick to your plans – do not let anyone up sell you on your plans.

Enumerating all the mistakes may be productive to a point, but discussing the means to avoid them as a whole is more constructive.

A sound business plan is the best tool for the new enterprise. It is just as much for the business planner as for the investor. Completing the process will convince the most important individual that a viable business vision exists for the enterprise. That individual is you.

When you have completed your business plan, you will be able to pitch it with confidence to people who can help you. It will be your road map to your future that you can slide across the table to a banker, partner or investor. You can address it with verve because you own it by having done it.

The free links below provide free tools and examples on business planning.

 How To Write A Business Plan

 Sample Business Plans

 MicroMentor

Tips For Avoiding Failure As A Start-Up Small Business

Most small businesses fail within the first few years. That's just a cold hard fact. To avoid being one of them here's some tips to consider....

Many emerging entrepreneurs make the mistake of not being specific enough in choosing a target market. They think they'll be turning away potential customers if their services are not broad enough. This also means that their vision in marketing is too broad and clouded. Lacking a specialty can come off as a lack of commitment or lack of expertise in any given service offered. You don't want to be a jack of all trades, master of none.

Once "positioning" has been determined, I found that many people make the mistake of taking on every client and opportunity that comes their way. Instead, they should be focusing on clients that they will be happy working with, fit well with the expertise they can offer, and actually appreciate what is being offered. The mistake is that they end up dealing with clients that take up all their time and do not help them grow. The focus should be on serving clients that you really want.

Also, when branding and positioning their new business, instead of trying to compete head-on with others on price and/or services, they should try to build a niche in their market and in that way not compete directly with others. Try to be the best in one area instead of being good in a lot of areas.

I think it's irresponsible to tell new entrepreneurs to do what they love and they can make a business. No, not everyone can be an entrepreneur or business owner (which are two different things). A lot of people have skill and passion but lack the technical skills to run a business. Not everyone has access to incubator programs, MBA programs or consultants, so it keeps them from getting properly educated.

The other thing I would say is that people lack confidence and are risk averse. To be an entrepreneur you have to be willing to take risks and be confident in your product/service. Before anyone launches, they should be researching their market (and no, no just reading about it, but getting out there and talking to your demographic). Once you understand where the needs are, who the customer is, and how much they're willing to pay for your solution, then you can start building a company from there. It won't be perfect out the gate, but you'll have an idea of how to build your foundation. You can learn the rest of the skills along the way, or hire your weaknesses.

Too many people start businesses without a clear set of objectives that they can measure over time. This is like shooting a bow and arrow without a target. How do you know if you are successful if you have no target?

The Top 10 Mistakes Of New Business Owners

What are the "top 10" mistakes you consistently, across the board see in new business owners?

Consider the scenario where you want to jump into the entrepreneur scene, have no guidance, are just told to "do what you love", bust your ass and hustle 7 days a week .... and fail.

The road is far from straight - hard work alone means nothing - but there are definitely some big mistakes I see the same new business owners making again and again.

I've got a few, but I'm most interested in the ones you've seen. What were your biggest mistakes in starting a new business?

Top 2 I've seen .....

#1 Starting with your "passion" or skills you have, without seeing if anyone will actually pay for it. Is there market demand?

 #2 Positioning ... Have you actually sat down for 3 seconds to determine why someone would actually choose you over someone else?

I was once told that the #1 reason why people leave a service after having used them over years is because.... they've become a commodity. McDonald's or Burger King? Who cares.

What about you?

Small Business Tips For Running A Direct Mail Marketing Campaign

Although direct mail marketing in the age of the internet is less productive than it used to be ... there are still times when such an approach can be productive for small business. That said ... here's a few tips for those small businesses using this approach ....

* Get a good mailing list. You can buy lists, but by the time you get it they're usually old and stale. Rather invest time in list building - using google, yellow pages, linked in and networking. Yes it takes longer but you can target your list better.

* You need a name. Any letter addressed to the Managing Director and starting "Dear Sir" will go straight into the bin at reception and not make it as far as the target executive's desk.

* A well crafted and presented letter. If you are going to spend out on direct mail then don't waste your money by having a bad letter. If you can't afford a copywriter, get someone with an English degree to proof read it. Get your staff and partners to read it and comment on it. Think short sentances, short words, no Jargon and interesting for the reader. It should have a hook that engages the readers attention. and write something that is simple, dont use jargon. Read it out loud to yourself and check it makes sense. Maybe use a graphic designer, definitely use good quality headed paper or glossy paper if its a leaflet.

* Follow up. If you can follow up your letter with a phone call then do. If you can follow up by meeting them at a networking event then do that.

* Persistance. You might need to send as many as 7 or 8 letters - different letters! Before you get a result. But each letter needs to be of interest, so send newsletters, special offers, top tips, special invitations, etc.

* Patience. There isn't a silver bullet or magic wand that will make your marketing work. Expect your marketing campaign to take 6 months to show results.

Feel free to comment on the tips as presented ... or contribute your own.

Balancing Investment Goals vs. Constraints

In our previous blog, your new business is successfully off the ground. Sales, profits and cashflow are growing. You are reinvesting in your business to support future growth. You have decided to invest some of your cash outside of your successful business, diversifying your family’s wealth.

This process can be viewed as “opportunity management” because its goal is to maximize your positive alternatives if your company experiences a serious challenge.

Your investment possibilities are almost limitless. I suggest judging each one against your goals and constraints. Draw up a list of your goals and constraints, change them as your experience and learning grows. Decide on what you want because you know what is best for you and your family.

Goals	Constraints
Return	Safety
Liquidity	Expected investment term
Unrelated to current business	Personal time involvement
Taxes	Limited investment funds

Return vs. Safety

Your successful business should be generating your highest return on investment (ROI) because it is your operating business. It can be 15% to 50%, depending on its age and size. This investment’s expected ROI is lower because its goal is to add a safety element to your investment holdings.

Safety should be a primary concern. What is the point of this exercise if the investment is lost?

Liquidity

Some investments (CDs, stocks and bonds) can be sold and converted to cash in a matter of days, while others (real estate) can take months to market and sell. Having liquid assets on hand for unexpected expenses is recommended. If this has been met, investments that are illiquid can make sense.

Expected investment term

Matching your time frame with an investment’s expected term is crucial to a positive experience. Real estate investments may require 5 to 20 years to reach full maturity. Stock and bond portfolios should be allowed to experience a full economic cycle, 5 to 10 years.

Unrelated to current business

The investment should not be correlated to your current business. If your business declines, hopefully this investment will be growing.

Personal time involvement

Your time is your most precious commodity; your new business succeeded because you added the value. How much of your time will the new investment require? If it is substantial, will it impact your current business?

Taxes

IRAs and taxable accounts impact tax efficiency. IRAs and other tax deferred accounts lend themselves to capital appreciation opportunities. Tax-exempt investments may be ideal for taxable accounts.

Limited investment funds

Investment offerings may have high minimum investment amounts. Consider the planned investment amount against your net worth. You may not want a large percentage of your net worth in any one investment, aside from your first business.

Conclusion

Many issues should be considered before any investment decision. Ask your investment adviser to help you look at the issues related to each investment. Have him/her to describe the conditions in which the investment can do well and the conditions in which they might fail.

This investment’s purpose is to benefit you and your family. Knowing its possible profit and loss conditions can help you make a better investment decision.

We have not covered all possible viewpoints. We invite you to comment and add to the discussion.

Next

We’ll discuss possible investment alternatives and their pros and cons.