Thursday, June 28, 2012
* Get a good mailing list. You can buy lists, but by the time you get it they're usually old and stale. Rather invest time in list building - using google, yellow pages, linked in and networking. Yes it takes longer but you can target your list better.
* You need a name. Any letter addressed to the Managing Director and starting "Dear Sir" will go straight into the bin at reception and not make it as far as the target executive's desk.
* A well crafted and presented letter. If you are going to spend out on direct mail then don't waste your money by having a bad letter. If you can't afford a copywriter, get someone with an English degree to proof read it. Get your staff and partners to read it and comment on it. Think short sentances, short words, no Jargon and interesting for the reader. It should have a hook that engages the readers attention. and write something that is simple, dont use jargon. Read it out loud to yourself and check it makes sense. Maybe use a graphic designer, definitely use good quality headed paper or glossy paper if its a leaflet.
* Follow up. If you can follow up your letter with a phone call then do. If you can follow up by meeting them at a networking event then do that.
* Persistance. You might need to send as many as 7 or 8 letters - different letters! Before you get a result. But each letter needs to be of interest, so send newsletters, special offers, top tips, special invitations, etc.
* Patience. There isn't a silver bullet or magic wand that will make your marketing work. Expect your marketing campaign to take 6 months to show results.
Feel free to comment on the tips as presented ... or contribute your own.
Monday, June 25, 2012
Expected investment term
Unrelated to current business
Personal time involvement
Limited investment funds
Pew Internet & American Life Project reported that smartphones have now surpassed basic phone users. Gartner predicts that mobile phones will overtake PC’s as the most common web access devices worldwide. WiFi is so widely available in major metropolitan areas that most tablet users don’t even need wireless data plans. Finally, tablet sales grew 264% in 2011 over the previous year, and this year, Yankee Group predicts the sale of almost 25 million tablets in the U.S. alone.
What does this data mean for companies and organizations looking to engage with a connected audience?
Consumers are now demanding communication with their providers, on their terms, which in most cases, means through their connected devices.
What does this mean for businesses? Well, it will cease to be the primary interaction channel between companies and their customers. The smartphone will become the contact center of the future.
It won’t happen all at once, and certainly not everyone will prefer this channel. However, both consumers and businesses will benefit significantly, leading to a major communication shift by the end of 2012.
The bottom line .... as a small business it is well worth the effort exploring how you can reach potential new customers ... and stay in touch with your existing clientele ... using mobile marketing applications.